DaimlerChrysler would like to see more of its super-luxe Maybach limousines at local country clubs and has launched a new marketing campaign, principally in Europe, to promote its brand in the golf world.
The campaign includes a sponsorship deal that places legendary professional golfer Nick Faldo as a "brand ambassador", a marketing maneuver popular with luxury brands, and the launch of the Maybach Golf Cup tournament. Faldo says he's "delighted to be so closely associated with a brand that shares the very same values as my own", values which he cites as "the absolute pinnacle of motoring style and technology". This makes us wonder if he's some sort of golf-playing Transformer, which would be really cool. Faldo has won over 40 worldwide tournaments and was appointed captain of the 2008 European Ryder Cup team.
The Maybach Golf Cup, meanwhile, is open to existing and potential Maybach customers, starting with four European qualifier tournaments in Spain, Russia, Austria and Germany before culminating with the finals in December in West Palm Beach, Florida.
Part of the tournament includes a special hole-in-one prize of an SLR McLaren, whose program is grouped together with Maybach's under CEO Klaus Nesser, pictured above (right) with Faldo (left) as the endorsement deal was announced.
Press release after the jump.
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